Anything SPF
What is Anything SPF ?
Anything SPF is a Canadian brand offering high-quality, affordable sun protection for all skin tones with added skincare benefits like hydration and brightening.
Built on the values of inclusivity and everyday care, the brand combines thoughtful formulations with accessible design. From product packaging to the digital shopping experience, Everything SPF is made to make everyone feel seen, protected, and confident in their skin.
Services Provided:
Results
Objectives
- Create a brand identity that aligns with Anything SPF, incorporating logo, color palette and package design.
- Develop a visually engaging, bright and user-friendly interface for Anything SPF website.
- Establish Anything SPF as a recognizable and memorable brand.
Approach
Branding & Graphic Design
We created a sunny, inclusive brand identity using a warm color palette and soft gradients that convey care, confidence, and diversity.
Introduced a subtle retro flair through graphic elements and typography inspired by the aesthetics of the ’70s, bringing a nostalgic yet modern vibe.
Designed packaging that combines clean skincare minimalism with playful vintage touches to stand out on the shelf and evoke emotion.
UX/UI Design
- Conducted user research to understand skincare shoppers’ habits, preferences, and concerns, especially around sun protection and inclusivity.
- Designed an intuitive and aesthetically pleasing interface tailored to diverse audiences, making it easy to browse, learn, and shop SPF products.
Implemented user-friendly features that allow users to shop on the website Anything SPF swiftly and effortlessly.
Prioritized mobile-first usability to ensure smooth navigation, clear product education, and a confident checkout experience.
Results
Conclusion
In conclusion, our collaboration with Anything SPF resulted in a fresh, fun, and approachable brand identity that reflects the brand’s commitment to inclusive and effective sun care. The retro-inspired branding and a seamless online shopping experience help communicate the brand’s vision of making sun protection a daily essential for everyone.
This revitalized brand presence has allowed Anything SPF to connect with a broader audience and stand out in the competitive skincare market, setting the stage for continued growth and success.
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