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Brand Identity
Design Services

Duck.Design's brand identity design services give new companies and established marketing teams a logo, colors, typography and brand guidelines, plus the templates, website and social graphics that put the new identity to work. We're a brand identity agency that works as a design subscription: one flat monthly fee, a dedicated brand designer and unlimited revisions.
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Branding and identity design services, from logo to launch
A brand identity is the set of visual rules people recognize you by. Our brand identity services, sometimes called corporate identity design services, cover all of it: the logo, color palette, typography, graphic style and the rules that hold them together. We study your market and competitors, design the identity, document it in brand guidelines and then apply it to the materials you use every day. Because Duck.Design is a design subscription, the same plan also covers your website, presentations and social media once the brand is ready. We work with clients in the UK, the US and other countries.
Your brand identity goes beyond just a logo.
A logo on its own doesn't tell a designer, a printer or a new hire how to use it. An identity system does. It sets which colors go together, which fonts to use for headlines and body text and how graphics should look. With clear rules, the brand stays consistent across every touchpoint, from your website to an exhibition stand. Every new page, deck and ad looks like it came from the same company, whoever made it.
SEE IT IN ACTION

Branding services for new and existing brands

Signs it's time for a new identity, or just a refresh:
Your business has moved on
New markets, new products, a new price point, and the identity still looks like launch day.
Customers mix you up with rivals
Prospects confuse you with a competitor, or your ads blend into the feed.
It gets lost at small sizes
The logo turns to mush as a favicon, a social avatar or an app icon.
Every designer does it differently
Without guidelines, each new page, deck and ad looks a little different, and the brand slowly blurs.
Not sure whether you need a full rebrand or a refresh?
Often the logo can stay and the system around it needs work. We'll review what you have and tell you if a refresh is enough. We also build identities for specific sectors: see our branding for healthcare, ecommerce, SaaS and real estate companies.

What our branding and identity design services include

SEE EXAMPLES

  • Logo and Visual Identity

    Three logo concepts in the first round, then a full visual identity around the one you choose: colors, typography and graphic elements. See our logo design services.

  • Brand Guidelines

    A brand book (style guide) that shows how to use your logo, colors and typography, so your team and partners keep the brand consistent.

  • Presentation Templates

    Branded slide templates for sales decks, pitch decks and reports that your team can edit.

  • Letterhead

    Letterhead and document templates that match your new identity.

  • Business Cards

    Business card designs you'll be proud to hand out, with print-ready files.

  • Website Design

    Website and landing page design in your new identity, from scratch or based on your current site.

  • App Design

    Mobile and web app screens in the same brand system, from scratch or based on existing materials.

  • Digital Graphics

    Social media templates, profile covers, ads and banners built from your brand guidelines.

Our brand identity
design process

Four steps from the first call to a brand your whole team can use. One dedicated brand designer leads your identity from research to brand guidelines.
Research and Strategy
We start with your business, customers and competitors. We go through your current materials, see how your competitors look and talk, and agree on the brief before anyone opens a design file.
Concepts
Your brand designer turns the brief into logo concepts and visual directions you can compare side by side.
Refinement
You choose a direction and we refine it with you, with unlimited revisions.
Guidelines and Rollout
We document the rules in brand guidelines and hand over the files in SVG, PNG, PDF, AI and other formats. Then, on the same subscription, we can apply the identity to your stationery, templates, website and social channels.
A logo takes up to 4 days from brief to final files, revisions included.

Take a look at some of our brand identity work

Branding Infographics Logo Presentation Design Website Social Media banners & Ad Creative Printing Videos
1 month
3 months 10% off
6 months 20% off
🚀 Creative Suite
🔥 Popular

Graphic & Brand Design
+ UX/UI + Motion

Custom graphics, web solutions, UI design, and motion graphics, all tailored to your business. Within this plan you get a dedicated design team for:
  • Landing Page & Website Design
  • UI/UX & Mobile App Design
  • Explainer & Promo Videos
  • 2D Animations
  • Presentation & Pitch Deck Design
  • Logo & Brand Guide
  • GIFs & Logo Animation
  • Any Other Graphics
$ 1899
PER MONTH
Get Started
Duck.Design is a tech-enabled company, running a structured workflow to brief, manage, and coordinate a high volume of design projects, making it possible to keep pace with teams at Amazon, Puma, Facebook, and more.
Learn how Duck.Design can take design work off your team’s plate. Book a call today.
START YOUR PROJECT
Fixed monthly rate
Fixed monthly rate
No hidden costs. Pay the same price every month.
Unlimited requests
Unlimited requests
Don’t limit your creativity. Request as many designs as you need.
Unlimited revisions
Unlimited revisions
Request changes without limits. We iterate until you say it’s perfect.
Same-day delivery
Same-day delivery
Receive your designs on the same day with our higher-tier package.
Professional designers
Professional designers
Work with experienced designers who bring creativity and precision to every project.
Designer match
Designer match
Each request goes to the most qualified designer for the job.

4.9 average rating on Clutch

View our profile
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
UI/UX Design for Software & Computer Peripheral Manufacturer
"We're impressed with how quickly they come up to speed on our design and design principles and apply them."
Head of SmartHabits
Logitech
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
UI/UX Design for SaaS Company
"They produce high-quality work and are incredibly responsive."
Founder & CEO
Rocket Alumni Solutions
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Website Design, Mktg & Branding for Software Solution Co
"Duck.Design's professional designers deliver high-quality work with same-day deliveries, ensuring efficient service."
COO
TUIO
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
UX/UI Design, Branding & E-Commerce Dev for Premier Tech Co
"Their ability to blend aesthetics with usability was remarkable."
CTO
Lambda Factor
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Mobile App Dev for Youth Development Organization
"Their design work is being used in several successful campaigns."
Marketing Coordinator
Kids in the Game
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Animation & Graphic Design for Science Animation Co
"The access to a wide range of talent was impressive."
Director
Animate Your Science
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Branding & UI/UX Design for IT Consulting Company
"Duck.Design impressed us with their creativity and ability to blend innovative technology with user-centric design."
Partnership Manager
Interexy LLC
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Graphic & UI/UX Design for Market Intelligence Company
"They're on time and provide good communication!"
Director
Net Zero Insights
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Ref
5.0
Branding, UI/UX & Graphic Design for Web & App Design Co
"They were easy to work with and provided high-quality work and excellent value for money."
Director
Rise Digital Media Ltd
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5.0
Quality
5.0
Schedule
5.0
Cost
5.0
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5.0
Graphic Design Services for Employment Agency
"Most impressive about Duck.Design was their innovative work model."
Marketing Project Manager
BIURO
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CASES

Brand identity projects we take pride in

Styleguide and UI kit
UX/UI
Logo lockup
BLOCKCHAIN
FINANCES

Photonic Wallet

How we created a unique visual identity for the project as well as developed a user friendly and appealing application design.
Read the case study
Logo lockup
Brand guides
Social media design
Web and merch concepts
CRYPTOCURRENCY
REAL ESTATE

Lumara

LUMARA, an innovative platform in the real estate industry, has reimagined property transactions by exclusively catering to qualified buyers and sellers who wish to transact using cryptocurrency.
Read the case study
Visual brand identity
Motion graphics
Digital marketing
BLOCKCHAIN
FINANCES

Farsight

How we created a visual brand identity for a blockchain startup: different from its competitors, yet clean, simple and professional.
Read the case study
Logo lockup
Brand and style guides
CHARGING STATION APP
TRANSPORTATION

HULO

HULO is a cutting-edge mobile application dedicated to helping users easily locate charging stations for electric vehicles (EVs).
Read the case study
I WANT MORE CASES!
Graphic design services
Graphic Design Services Logo Design Services Presentation & Pitch Deck Design Print, Merchandise and Packaging Design Services Infographic Design and Custom Illustration Services Marketing Design Amazon Design Services

Brand identity design services: FAQ

Branding is how a business shapes the way people see it, from the name and logo to the tone of every message and the experience of working with it. Brand identity design is the visual part of that work. For a deeper explanation, read our guide to brand identity design.

Mostly it's a matter of wording. "Corporate identity" is the older term, common in B2B and finance, and usually means the logo, colors, typography and usage rules. "Brand identity" often also covers how all of it shows up in ads, social media and the product. At Duck.Design it's one service on the same subscription.

On the Creative Suite plan you request what you need. Most brand work starts with a logo and a brand guide for your colors and typography. After that we can design letterhead, business cards, presentation templates, social media templates and website pages in the same style.

Your goals, your audience, your main competitors and what you want people to think of you. Bring any existing logo, colors and materials, even if you plan to replace them. Your brand designer will ask about the rest on the first call.

Yes. We can redesign your existing logo and update the colors, typography and guidelines around it, or keep the logo and rebuild only the system. More on rebranding.

Yes. Native source files come with every plan, along with final files in SVG, PNG, PDF and AI. Full rights to the logo pass to you. We don't check or register trademarks, so plan that step with a trademark attorney.

Brand identity design is part of our Creative Suite plan at $1,899 per month. The same plan covers logo and brand guides, website and app design, presentations and motion. Choose a 3-month plan for 10% off or a 6-month plan for 20% off, and pay in USD, EUR or GBP. You can get a full refund within 7 days of your first payment (some exceptions apply).

An outside team sees your brand the way customers do and brings experience from other projects. A brand identity agency also gives you one place for the logo, guidelines and everything built on them, instead of several freelancers. At Duck.Design this comes as one subscription, so the designers who later work on your website, decks and ads follow the same guidelines.

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