Lebara runs mobile services across Europe. We rebuilt its app and website navigation to stop losing customers to confusion.
What is Lebara?
Lebara is a European telecom operator offering SIM cards and mobile plans direct to consumers. The brand had grown across markets faster than its digital product could keep up: an outdated app, confusing navigation and a disconnect between design and engineering were quietly costing it conversions.
Services Provided:
Results
Challenge
Lebara’s app and website had outgrown their original design: navigation was unintuitive, information architecture was confusing, and design and development teams were often out of sync, which slowed releases and hurt conversion rates.
Project Goals
- Identify the single highest-impact area to redesign first
- Simplify navigation and reduce friction across the app’s main screens
- Align design and engineering so releases ship faster and match spec
What We Did
We started with a diagnostic phase alongside Lebara’s team to find the highest-leverage fix: the mobile app’s main screen. Working inside a large corporate structure meant building clear documentation and running regular syncs so multiple design iterations could move through approval layers without stalling.
App & Website Redesign
We redesigned the mobile app interface and restructured the website with updated layouts and graphics across every major touchpoint.
Working With Engineering
We paired closely with Lebara’s engineering team using agile sprints, so every design decision was checked against technical feasibility before it shipped.
Design System
A consistent design system tied the app and website together, so the brand reads the same whether a customer is topping up on the app or browsing plans on the site.
Conclusion
The redesign removed navigation friction across the app and website, sharpened brand perception, and shortened time-to-market for new features. Lebara renewed the engagement, the clearest signal the new experience was working.
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