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Swidg is a corporate transportation management platform that helps companies organize employee mobility efficiently and sustainably.

What is Swidg?

Swidg is a holistic approach to turn carpool into a habit.
Swidg helps companies optimise parking space, helps commuters save fuel costs, and facilitates
a sustainable mobility solutions.

 

Services Provided:

UX/UI Design

Results

-28%
Operational Processing Time
+40%
Supplier Response Visibility

Objective

The goal of this project was to streamline the end-to-end transportation workflow, simplify communication between departments and suppliers, and create a professional, trustworthy interface that reduces complexity for all user groups.

Design process

From deep user research to iterative validation: designing a centralized platform for efficient and traceable corporate transport management

01
Understanding the Context
We started by analyzing existing corporate mobility workflows, interviewing internal coordinators, and reviewing the operational challenges that companies face when managing employee transport. This gave us a clear understanding of recurring pain points: fragmented communication, non-standardized requests, and time-consuming manual processes.

02
Defining Requirements
Next, we mapped out the functional needs for transportation coordinators, suppliers, and internal managers. The focus was on ensuring full traceability of each request, simplifying decision-making, and allowing transparent comparisons of bids.

03
Information Architecture
We organized the platform into logical modules: Manage, Transport Inquiries, Populations, Destinations, Invoices, and Registration. Each module received its own structured flow and hierarchy to avoid cognitive overload and improve scanability.

04
Wireframing & Flows
Low-fidelity wireframes helped validate the core structure early. We tested flows for creating inquiries, reviewing timelines, managing travellers, and handling bids. After iterative refinement, we moved to high-fidelity screens.

05
Visual Design
The visual layer focuses on clarity, calmness, and a sense of operational professionalism. Neutral colors, subtle contrasts, and a structured typographic system guide users through complex workflows without visual noise.

06
Iteration & Validation
Through stakeholder feedback loops, we refined navigation labels, data table readability, and interaction patterns. Special attention was given to hierarchy, supplier comparison clarity, and reducing steps for repetitive tasks.

Research

To better understand the transportation management landscape, we conducted a combination of interviews, workflow observations, and usability tests across several organizations
72%
of coordinators reported spending over 3 hours per day manually tracking requests across emails and spreadsheets.

61%
said they frequently missed important updates due to fragmented communication channels.

43%
admitted they lacked confidence in supplier comparisons because data was scattered or inconsistent.

The Problem

Corporate transportation processes are often messy: different communication channels, inconsistent request formats, long decision cycles, and limited visibility into timelines or suppliers. Coordinators lack a unified system to manage people, routes, bids, and updates in one place.

The Solution

Swidg centralizes all transportation operations into a single platform. It provides structured workflows, transparent timelines, clear comparisons of supplier bids, and a clean administrative interface. The platform reduces manual effort, eliminates confusion, and ensures smooth communication among all stakeholders.

Insights

Talking to users helped us translate their frustrations into clear design opportunities
Supplier transparency
Supplier transparency drives operational trust
Decision-makers reported uncertainty when comparing price proposals. They needed a reliable way to evaluate bids side-by-side without hidden details or ambiguous conditions.
Fragmented tools
Fragmented tools slow down decision-making
Teams relied on a patchwork of communication channels, leading to duplicated work and missed context. We identified a clear demand for consolidating all transportation activities into one unified platform.
Human errors
Human errors happen when the system doesn’t guide the user
Missing fields, inconsistent request formats, and outdated traveller information caused operational delays. Users required structured flows and predictable patterns that would minimize mistakes.

Strategic Design Plan

From Structure to Trust: A Three-Tiered Strategy for Enterprise Mobility
Persona

Designing for the Transportation Coordinator Under Pressure

Needs & Goals
  • A single system to manage all transport requests
  • Clear communication between departments and vendors
  • Quick access to timelines and updates
  • Ability to compare supplier bids transparently
  • Accurate traveller information and populations
Motivations
  • Ensuring employees arrive safely and on time
  • Avoiding operational mistakes
  • Reducing repetitive work and manual tracking
  • Improving overall efficiency and service quality
Pain Points
  • Outdated spreadsheets and fragmented communication
  • Difficulty tracking multiple requests at once
  • Time wasted coordinating with suppliers
  • Missing or inconsistent information from different teams
  • Lack of transparency over costs and timelines

user flow

End-to-end flow ensures transparency
and control throughout the entire process.

Typography & Color System

The typography emphasizes structure and clarity. Headings use a professional, modern sans-serif typeface that supports clean hierarchy and easy scanning.

The color palette uses muted, balanced tones
designed to create a calm, stable atmosphere.

Subtle contrasts guide user attention without overwhelming the interface. Overall, the visual system aims to evoke reliability, transparency, and a sense of operational confidence.

Manage Page

This screen serves as the central dashboard for managing all active transport inquiries in real time. It organizes requests by timeframes (Today, Tomorrow, Upcoming), allowing teams to instantly understand priorities, capacity status, and potential issues.
Each inquiry card provides key details at a glance — schedule, route, department, seat availability, and alerts — reducing the need to open individual records. This layout makes it easy to monitor multiple inquiries simultaneously, quickly identify risks, and take action without losing context, which significantly improves operational efficiency.

Transport Inquiry Page

This page provides a complete overview of a single transport inquiry, combining key details, pick-up locations, supplier bids, routes, and travellers in one structured view. It allows teams to manage capacity, review timelines, adjust locations, and compare operator offers without switching contexts.
By centralizing all related information on one screen, the page reduces coordination effort and enables faster, more confident decision-making.

Pick-up Locations Timeline

This timeline view organizes pick-up locations by date, giving teams a clear, chronological overview of capacity, routes, and costs. It allows users to quickly spot seat shortages, review assigned buses, and access alternative bids when needed.
By structuring information over time, the page makes recurring transport planning easier, more predictable, and faster to manage.

Bids Page

This page lets you view, compare, and manage all transit operator bids for a transport inquiry in one place. You can quickly review key details like pricing, capacity, ratings, and pickup locations, then accept or decline bids with a single click. Tabs for Available, Accepted, and Declined bids keep everything organized and easy to track.
It saves time, reduces back-and-forth, and makes decision-making clear and efficient at a glance.

Population Page

The Population Details view provides a structured overview of all travelers within a selected group, combining tabular clarity with quick-access profiles. Users can scan, filter, and manage large datasets while opening contextual side panels to view individual traveler details without leaving the page.
This interaction pattern keeps focus and reduces navigation friction. It enables faster decision-making and seamless preparation for transport inquiries based on real, up-to-date traveler data.

Destinations Page

The Destinations page acts as a reusable library of frequently used locations, enabling users to create, edit, and manage destinations independently from transport inquiries. Saved destinations can be quickly selected later, eliminating repetitive address entry and reducing errors. The card-based layout keeps information scannable while supporting fast actions like editing or deleting.
This approach streamlines planning workflows and speeds up inquiry creation across recurring routes.

Conclusion

Over the first six months after implementing the redesigned platform, we observed significant improvements in operational performance across client teams.

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