Imagine you own a prestigious real estate company in London. Business is going well; you have higher sales volumes, and your growing customer base is leading to increased revenue. You’re hiring more employees, your office is bigger and more diverse, and you have enough budget to improve marketing efforts.
Now, you have designers creating stunning adverts, posters, brochures, flyers, and more. This is fantastic because people in the area become aware of your business, people from other cities are booking viewings, and the number of buyers is growing. Suddenly, you realize you want to expand your business approach.
What happens now with all the editorial and print material your designers carefully elaborated? How much would logistics cost if you wanted to send flyers all around England? How about the rest of the United Kingdom? How many times do we need to amend the copy? Accessibility? How often will we have to update the artwork?
The solution couldn’t be simpler: your business must go digital to enhance production capacity and improve your operational efficiencies. Enter brochure websites.
What is a Brochure Website?
Before explaining what a brochure website is made of, we need to break down the term to understand its origins.
A brochure is a printed promotional document used to introduce a company, organization, products, or services and inform about their benefits. Think of your local Italian restaurant as a classic example. A website, on the other hand, is a collection of online pages identified by a common domain name and hosted on at least one web server. Websites are dedicated to different topics such as news, education, commerce, games, etc. For instance, Wikipedia.org
A Brochure website is then an online brochure. It’s a website dedicated to introducing and promoting a company in just a few pages. Unlike e-commerce websites, nothing is sold online; it simply provides well-structured and easily perceived information that potential customers need to know.
Depending on the type of business website, they can vary widely in their section structure. The following recommended sections aim to provide essential information, and every design should at least include these:
- Home: What your clients will see first.
- About: Provides context and core values about your team.
- Services/Products: Describe what your company offers.
- Contact: It is essential to get in touch with your business.
Regardless of your web’s length, it’s important to include legal or compliance-related pages. This includes:
- Terms and Conditions: Rules and guidelines for using the website or services.
- Data Protection Policy: How user data is collected, used, and protected.
- Cookies warning: Notifies about the use of cookies and their options.
Discover the importance of graphics and why they are crucial for any business.
Primary Benefits of Brochure Websites for Business
A brochure website serves the same role as printed brochures: showcasing products or services in a concise and attractive format. In the past, clients discovered companies through business cards or flyers, where they could find contact information, call or visit the listed address. What has prompted companies to change how they advertise themselves? Why the shift to electronic brochures? Let’s explore the key benefits of brochure websites and how effective interactions can either secure conversions or lose leads to competitors.
- Cost efficiency: They are often more affordable than printing and distributing physical brochures, providing long-term savings and higher ROI in comparison to traditional methods.
- Maintenance, real-time updates, and flexibility: Your site can be updated instantly, while a traditional graphic design and printing method’s whole process would take days or even weeks of testing, re-design, and reaching providers.
- Brand consistency and integration: They maintain a consistent visual identity and integrate easily with online marketing efforts.
- Personalized design: A brochure website can be made completely according to the style of your brand. Specialized custom web design agencies develop one for each company.
- Next-level customer experience: Users can effortlessly find key information on your corporate site and unique selling points, leading to higher conversion rates.
- Bigger reach and distribution: They overcome geographic and demographic limitations, leveraging digital marketing for targeted advertising and better audience engagement analytics.
- Better analytics and insights: You can get unlimited measurable feedback on user behavior and conversion rates coming from your digital brochure.
- Environmental Impact: Digital brochures reduce paper use and printing processes, have less carbon footprint impact, and less ink, and contribute to environmental conservation.
For these reasons, ordering a web design for your website will be a great investment. Check out the list of the top corporate design agencies here.
When You Absolutely Need a Brochure Website
Brochure websites are not always essential for every business, but every business can benefit from having one. If you have an e-commerce business, your site will likely require more complex functionalities, making a simple informational website insufficient. Whether your business is well-established or a small start-up, they serve as a crucial piece of communication and marketing, proven to deliver positive results. Here are several sectors that could benefit from a brochure website:
- Hospitality: Restaurants, pubs, and cafés can showcase menus, ambience, reviews, show agendas, location, or operating hours.
- Law and Legal: Useful to display services, attorney profiles, testimonials, clients’ portfolios, and contact information.
- Real Estate: Property listings, apartment details, flat pictures, agent profiles, office locations, and contact forms might become handy.
- Creative Qualified Professionals: Artists, designers, photographers, videographers, and editors need a platform to display their portfolios and list services to get in touch with potential employers.
- Events, Conferences, and Exhibitions: Venue details, exhibition statistics, photo galleries, prices, expert interviews, and more can be displayed to attract new participants.
Related content: How Much Does It Cost to Build a Website for a Small Business?
In addition to serving as a vital communication tool, brochure websites are also effective for promoting products, launches, special offers, and discounts. They can display more detailed information than a print flyer, increasing brand recognition and user engagement. An animated, eye-catching design can prominently display much better than a static business card. Moreover, it allows for gathering customer response data for future strategies, reviews, impressions, and testimonials, enhancing awareness, consideration, and client conversion.
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Examples of Outstanding Brochure Website Design
Looking for some design inspiration? Our examples showcase some of the finest brochure web designs we have found. Their main features are simplicity, accuracy, and fun, which can be inspiring for your business, whether you have a blog, run a restaurant, or want your customers to stay up-to-date with your latest news.
Browse also attention-grabbing examples of catalog website designs.
Bett is the world’s largest education technology exhibition, bringing together educators, EdTech innovators, and resource solution providers from around the globe. The event offers a platform for networking, collaboration, and learning about the latest advancements in education technology.
Evaluate the website design and its filling with elements! It’s a brilliant website that concise yet informative, providing venue details, dates, and times while also communicating important statistics to attract attendees and speakers. It also provides a clear call-to-action that takes you to an external ticket service provider.
Mica Living provides bespoke property management services in London and Surrey, catering to primary residences, second homes, holiday homes, and larger portfolios. Acting as a trusted point of contact, they ensure properties are well-maintained and ready for your arrival, handling everything from stocking provisions and adjusting heating systems to emergency repairs.
Their dedicated home managers offer personalized service, getting to know you and your property to ensure every visit is smooth and enjoyable. Experience the difference with Mica Living today. Their site matches their luxury services with a warm and cozy brochure site. All they have is an enquire button, five nav bar elements to display what they do, and a blog—a neat example of brochure website design.
Uncover the significance of UX design and how it enhances user satisfaction and engagement with your website.
Current Trends in Brochure Website Design
Now that we’ve explored what a brochure website design is, its elements, key pages, and components, companies that benefit from having one, and examples of real companies with successful experiences, it’s essential to consider implementing proper design elements and best practices. No matter your type of content, sector, or product, these websites should adhere to web design best practices.
| What to do | How to do |
| Responsive Design | Adaptable and accessible on different viewports and devices. |
| Accessibility | Semantic HTML, Alt text, readable text, proper contrast, and keyboard navigation. When sites are correctly designed, more users can interact. |
| Visual Identity and Branding | It helps your company’s identity be recognizable. |
| Typography | Hierarchy can improve your audience’s readability. |
| User Experience | You’re building your site for your clients. Their journey should be smooth and comprehensive. |
| Content and Blog | Boost SEO and attract clients. The copy should be easy to understand and aligned with your brand’s tone |
| High-Quality Images | Crisp, high-quality pictures are preferable to blurry and out-of-date artwork and imagery. |
| Analytics Monitoring | Understand your audience and make data-based decisions. |
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Staying updated is essential for companies. However, how can they go a step beyond? Keeping up with the latest trends is key, especially in brochure design, which evolves each year. Brochures can be the gateway to your brand. Let’s explore some of the latest trends in brochure design.
Learn more about top responsive web design studios specializing in mobile-friendly design.
Scroll-Triggered Animations and Dynamic Layouts
General web design trends also influence the look and feel of modern brochures. Micro animations and scroll-triggered dynamism make your site less static. Unlike printed brochures, a web environment provides unlimited space to add extra information, animate elements, and guide clients to important elements of your business. For example, click on Apple’s website and see this trend.
Vintage and Skeuomorphism
Skeuomorphism incorporates real-world elements into digital interfaces. It brings a sense of familiarity from the physical world into the digital one. One tool within this trend that remains well-appreciated is online readers who emulate the feel of a physical brochure. These allow users to navigate pages, adding a vintage touch to your site.
Minimalism
Every great includes a clear and professional layout, attention-grabbing headlines, concise content, high-quality images, and a persuasive call to action. These are the perfect ingredients for a fully functional online display. Advocating for a compact size, where less is more, is a strong choice. Regeneration Enterprises is our top pick here.
Attractive Brochure Website Design by Duck Design!
Duck Design creates standout brochure websites that combine creativity with functionality. Transition your brand from traditional print to impactful digital presence. With its focus on responsive design, accessibility, and engaging content, Duck Design helps you reach and captivate your audience online.
Our websites are both visually captivating and highly functional. They are optimized for search engines, increasing the chances of being noticed by potential clients.
Choose one of our 3 affordable plans and let’s start collaborating!
Conclusion
Understand the past to improve the future and translate printed materials into the digital realm while pushing the boundaries of web development. Brochure websites offer a lively alternative to printed brochures, maintaining core marketing functions. By integrating modern web design practices and staying updated on current trends, businesses can create effective digital brochures, driving growth and ensuring they remain competitive in the market.
