Logitech wanted a wellness app for screen-heavy professionals. We turned the concept into SmartHabits, a shipped, tested product.
What is SmartHabits?
SmartHabits is a wellness app built for Logitech, aimed at high-performing professionals who spend most of their day on screens. The challenge was not the idea, it was turning a concept into a distinct, trustworthy product in an already crowded wellness market.
Services Provided:
Results
Challenge
Logitech needed to enter a saturated wellness market with a genuinely differentiated app. The core problem was translating an early concept into an interface that users would trust and actually keep using, not another screen-time tracker people delete after a week.
Project Goals
- Define core app functionality and user personas with Logitech team
- Design an experience built on minimal friction and positive reinforcement
- Validate the product with real users before it shipped
What We Did
We ran workshops with Logitech stakeholders to define core functionality and user personas, then built a design strategy centred on minimal friction and positive reinforcement rather than guilt-driven screen-time nagging.
Wireframes & User Flows
Full user-flow mapping and wireframes before a single screen was designed in detail.
Interface & Interaction Design
Custom icons, a clear typography hierarchy, and interaction patterns designed to feel supportive rather than intrusive, tested and refined through iterative prototyping.
Agile Partnership
Working as an embedded, subscription-based design and development team, we stayed close to Logitech through a two-year-plus engagement, folding user feedback into the product continuously instead of in occasional big batches.
Conclusion
SmartHabits shipped as a fully functional, visually distinctive app with positive early user feedback on its non-intrusive tracking and smooth navigation, and a foundation solid enough to keep expanding.
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