UpHealth is a US supplement brand for women. We built it end to end: logo, labels and packaging for the full range, campaign art direction and a custom Shopify store.

Project Goals

• Give UpHealth a brand that sells supplements like skincare, not like sports nutrition
• Design one label system for the full range: creatine, whey, collagen, BCAA, energy powders and daily essentials
• Carry the same restraint into campaign imagery and the store
• Design and build a Shopify store that routes shoppers to the right formula and that the client’s team can edit without a developer

What We Did

We built the brand from the counter backwards. The logo is a lowercase wordmark with a geometric ring drawn from the scoop, and it stays legible from the tub down to a 32 px favicon. One type family, Archivo, in three weights, carries the whole brand.

Labels, Packaging & Campaign

Every pack shares one die, one lid and one grid. Only the field colour and the actives change. The four field colours are Hydration Blue, Beauty Sage, Protein Cream and Action Plum, and a new flavour is a new colour and two lines of type. The campaign follows the same rule: studio light, one product and a flat colour field taken from its label.

Shopify Store

The UI kit follows the packaging grid and has 42 components. Its colour, spacing, type and state tokens are set up as Figma variables and as Shopify theme settings. The store runs on a custom Shopify Online Store 2.0 theme, so the client’s team can reorder, duplicate and publish sections without a developer. It has 51 products, 10 filters by health goal, a wellness quiz, subscriptions (skip, swap or pause) and loyalty points.