Beko is a 35-year-old global appliance brand. We spent two years transforming its UK digital identity from outdated to unmistakably modern.
What is Beko?
Beko is the UK division of a global appliance manufacturing powerhouse with decades of heritage. It serves professional buyers in a highly competitive market where cutting-edge products deserve equally credible digital communication. That was the gap: the UK division’s website banners, sales emails and promo assets looked years behind the innovative global brand they represented.
Services Provided:
Results
Challenge
The UK division’s digital presence failed to reflect the stature of the global brand, and the credibility gap risked undermining premium products in the eyes of discerning buyers. The small local marketing team was overstretched, lacking capacity and specialist skills for a full digital modernisation plus ongoing asset production. Ad-hoc freelancers were too fragile a solution for a major corporation’s division.
Project Goals
- Rapidly elevate the professionalism and modernity of all UK-specific digital assets
- Establish a reliable pipeline for ongoing marketing collateral, campaigns and promotions
- Communicate complex product benefits clearly to customers and professional audiences
What We Did
Beko UK subscribed to a dedicated creative unit: designers and marketing specialists available four hours every day, working as a flexible external creative department. The strategic focus was to inject modernity and local relevance while keeping global brand recognition untouched.
Website & Digital Banners
Contemporary, benefit-driven banners with professional aesthetics and clear value propositions for every campaign and promotion.
UK Sales Email Campaigns
Polished, high-conversion email templates for promotions, product launches and trade communications, built to render flawlessly across clients.
Product Imagery & Infographics
Custom graphics that translate technical specifications into compelling advantages, plus advanced retouching and contextual product placement for the UK market.
Conclusion
After two years Beko UK doubled its subscription, scaling from a part-time to a full-time dedicated creative team. The division now presents a digital front worthy of the global brand, local managers are free of production tasks, and a vast library of on-brand, UK-optimised templates replaced fragile freelance arrangements for good.
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