If the last few years were about survival and speed, 2025 is about amplifying your signal and making sure the right people actually hear it. Audiences are overwhelmed with noise, and nobody has time for brands that feel dated, confusing, or inconsistent. A brand refresh sharpens your story, cleans up the visuals, and makes sure your product experience actually carries that story across every touchpoint.
According to research from DemandSage, consistent branding drives up to 20% higher revenue, and a signature color alone can boost brand recognition by 80%. In other words, refreshing how your brand looks and feels is equal to a growth strategy.
In this guide, we’ve rounded up 10 of the best brand refresh agencies for 2025. These are the studios and consultancies that don’t just talk strategy. They turn it into identity systems, guidelines, websites, and campaigns you can put to work immediately. Think of it as your shortcut to finding the right partner who can breathe life back into your brand while keeping your core intact.
List of the Best Brand Refresh Companies
Here’s our short list of brand refresh companies that can tighten your story, modernize your visuals, and roll out improvements where it counts: your website, product UI, and sales materials. Each brand refresh agency here turns strategy into usable systems.
1. Duck.Design
Yep, we’re on the list (and here’s why). If your brand maintains its audience yet could benefit from refresh, Duck.Design can step in—keeping your core identity, refining visuals, and building a system designed to thrive into tomorrow. We don’t disappear for months and return with a 200-page deck. We deploy a senior team into your workflow, polish the story, refresh the visual system, and roll it out where people actually see it, like your website, product UI, decks, and ads.
Duck.Design pairs brand identity work with an “always-on” subscription model. That means the refresh isn’t a one-off engagement; the same team can refine the logo system, update your style guide, rebuild templates, and keep shipping new assets as campaigns evolve.
🔗 Website: https://duck.design/brand-identity-design-services/
📍 Location: 71–75 Shelton St, Covent Garden, London
💼 Key Services
- Brand identity (logo and visual system, guidelines, templates)
- UI/UX + web and app design (for refreshed brands going live)
- Ongoing production design (presentations, social, print, and motion) via subscription and Time and Material packs
💸 Pricing: Time and materials packs begin from $1,850 for 45 hours, and all subscriptions come with a flat monthly fee. Check out plans here.
⭐ Notable Clients
- Alphack
- 5Minutos
- Farsight
- Media Access
- Astrafy
🏆 Awards and Reviews: Duck.Design has over 300 satisfied clients and over 40 industry awards. Our Clutch page has an average rating of 4.8, highlighting the solid relationship we’ve built with our clients.
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✅ Why Choose Us
- Duck.Design gives you one team for both identity and day-to-day rollout, so branding elements stay consistent across all brand touchpoints.
- We offer predictable capacity (through our pricing plans) to handle spikes around launch or seasonal campaigns.
- We ensure a smooth handoff to web and UI teams when your new identity needs to go live on your site or app.
📁Portfolio: Check our full portfolio.
2. Clevercherry
Clevercherry is a Birmingham-based team that handles full rebrand and strategic brand refresh programs. They bring proven experience in sectors like security, automotive, and property. This agency doesn’t just stop at strategy or helping refine your identity. They cover both online and offline rollouts, backed by clear guidelines. Every detail (logos, colors, typography, and messaging) gets pulled into place to build consistency. The outcome is a brand that feels fresh and relevant.
🔗 Website: https://clevercherry.com/
📍 Location: Clevercherry, 22 Gas Street, Birmingham
💼 Key Services
- Brand strategy, naming, and positioning
- Visual identity, guidelines, asset toolkits
- Campaign creative + website UX/content support
💸 Pricing: Quotes can be requested
⭐ Notable Clients:
- Yale
- Subaru
- Ducati
- Peveril Homes
- BBC Worldwide
🏆 Awards and Reviews: The agency is rated 5.0 on DesignRush.
✅ Why Choose Them
- Backed by 20+ years of experience, they track refresh impact by looking at awareness, brand perception, and financial performance.
- Their work also covers digital marketing, web development, and creative production. This enables them to support brands across multiple channels.
📁 Portfolio: Check out their full portfolio.
3. Grafik
Grafik is a strategy-led studio that does brand refresh programs for organizations in the tech, healthcare, public sector, and media industries.
They start by digging deep through interviews, audits, and competitive research to shape a clear strategy focused on positioning, messaging, and the target audience. From there, they translate those insights into creative assets, including logos, websites, ads, and trade show materials, designed for building brand awareness. They’ve worked with companies in government services, fitness, media, and more.
🔗 Website: https://grafik.agency/
📍 Location: Virginia | Pennsylvania
💼 Key Services
- Brand refresh strategy (research, positioning, and messaging)
- Visual identity refresh systems and guidelines + multi-channel activation
- Web and content support for the refreshed brand (B2B focus)
💸 Pricing: Most common project sizes range between $50,000 and $199,999.
⭐ Notable Clients:
- GU McDonough School of Business
- Aireon
- Boston Financial
- American College of Radiology
- Patina
🏆 Awards and Reviews: This brand refresh firm has garnered over 700 awards, including the Creativity Annual Awards, the REBRAND 100® global award, and the Art Directors Club of Metropolitan Washington’s 58th Annual Show.
✅ Why Choose Them
- This brand refresh firm is a strong fit for multi-stakeholder environments (associations, media, and regulated sectors) because of its diverse portfolio with high-profile clients.
- They don’t just hand over guidelines; they have the proven ability to activate the branding refresh across web and communication channels.
- Their case library shows clear, measurable outcomes and notable success in complex categories.
📁Portfolio: Check out their full portfolio.
4. OVO
OVO is a branding firm with offices in Portland and Phoenix. Their work leans toward an end-to-end rebranding process, but they’re also adept at helping kickstart brand refreshes. They aid with discovery, strategy, naming, brand attributes, identity systems, and management to strengthen brand loyalty and recognition. If you need senior-level guidance plus execution, their model is built for durable systems and disciplined adoption.
🔗 Website: https://brandsbyovo.com/
📍 Location: Portland, OR | Phoenix, AZ
💼 Key Services
- Brand discovery and strategy
- Brand identity
- Brand management and maintenance
💸 Pricing: Undisclosed
⭐ Notable Clients:
- Life Flight Network
- ZAP/ZAP-X
- IntraOp Medical
- Akana
- DaBella
🏆 Awards and Reviews: OVO is rated 4.6 on DesignRush, with clients lauding their straightforward process and creativity.
✅ Why Choose Them:
- They handle everything from digital branding strategy to brand identity and brand management, ideal for branding updates/refreshes that need long-term governance.
- They bring deep expertise in naming and messaging, suitable for when your refresh must shift your market position.
- Clients benefit from direct access to senior-level leaders.
📁 Portfolio: Check out their full portfolio.
5. Pink Pony Creative
Pink Pony Creative focuses on high-impact brand identity systems for growing brands and fast-moving consumer products. Their work leans toward bold and playful, specializing in custom illustration, punchy typography, and packaging that photographs well and sells on shelves.
For refresh briefs, they keep the parts people already recognize while incorporating clearer hierarchy, color logic, and grid discipline. This helps the brand scale across all touchpoints like social, web, and print seamlessly.
🔗 Website: https://www.pinkponycreative.com/
📍 Location: Auckland, New Zealand
💼 Key Services
- Brand update, identity, and logo systems
- Packaging design and in-situ mockups for retail and eCommerce brands
- Graphic design for social, site, and print toolkits
- Illustration for launch content
💸 Pricing: Customized per project
⭐ Notable Clients:
- Scene75
- Retro Sours
- 776BC
- Tyme
- Dopaw
🏆 Awards and Reviews: Rated 5.0/5.0 stars by multiple brands on The Family Company, with clients applauding their rebranding services.
✅ Why Choose Them
- They create standout packaging while building a consistent identity, helping brands shine on both social platforms and in retail.
Their team works quickly on concepts, with distinctive illustrations. They also provide clear brand kits so internal teams can publish consistently without guesswork.
📁 Portfolio: Check out their full portfolio.
6. Fazer
Fazer is a strategy-first branding firm known for competitive positioning, architecture, and verbal identity. Then, they build crisp design systems to express it. Their refresh work often starts by cleaning up product branding and simplifying complex sub-brands. They also align narrative, naming, and the visual layer so every part of the brand speaks the same language.
🔗 Website: https://fazer.agency/
📍 Location: New York, NY | London, UK
💼 Key Services
- Brand positioning, narrative, messaging, and tone of voice
- Brand architecture, naming, and de-positioning
- Visual identity systems and design languages
- Website design and development
💸 Pricing: Minimum project size is $75,000.
⭐ Notable Clients:
- Bang & Olufsen
- Verizon
- SiriusXM
- AudioGo
- PartnerCentric
🏆 Awards and Reviews: 5.0/5.0 on Clutch from multiple reviews and winner of the Transform Awards North America
✅ Why Choose Them
- They offer dedicated services that cover every aspect of branding.
- With both verbal and visual expertise in one team, messaging and design land seamlessly together.
- Their enterprise-ready process includes weekly cadences, integration with relevant apps and technologies, and clear communication with stakeholders.
📁 Portfolio: Check out their full portfolio.
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7. ThoughtLab
ThoughtLab is a brand-first digital agency that pairs brand strategy with premium web and content execution. For refreshes, they solidify the core of the brand (positioning and brand voice). They then rebuild the digital experience so the identity and product story match across site, video, and launch assets. Their capabilities span branding, web design and development, marketing, and content creation.
🔗 Website: https://www.thoughtlab.com/
📍 Location: Salt Lake City
💼 Key Services
- Brand strategy, identity, and messaging
- Web design and development (UX, performance, and content management system build)
- Marketing communications (SEO, PPC, social, and email)
- Content production (copy, photo, and video)
💸 Pricing: Minimum project size is $25,000.
⭐ Notable Clients:
- WanderJaunt
- Varex Imaging
- Capsule House
- Keystone National Group
- CW Urban
🏆 Awards and Reviews: The agency has a 4.8 rating on its Clutch profile. They’re also recipients of the Innovation Award by CSS Design Awards.
✅ Why Choose Them
- They provide one team for brand refresh and website relaunch, meaning fewer hand-offs and tighter quality assurance.
- Their approach includes pragmatic content and motion support for launches instead of just a PDF guideline.
📁 Portfolio: Check out their full portfolio.
8. &Walsh
&Walsh is a creative agency that takes brands from strategy to production. Their unapologetically expressive work highlights the brand story. Their refreshes often reframe a brand’s posture (think voice, type systems, and motion language) so it feels modern without losing recognition. They pair strategic thinking with bold, emotion-driven visuals to create work that sticks.
🔗 Website: https://andwalsh.com/
📍 Location: New York
💼Key Services
- Brand strategy, verbal identity, and art direction
- Identity systems and packaging
- Campaign and content production
💸 Pricing: Not publicly listed
⭐ Notable Clients:
- Isodope
- Baboon
- Bombas
- Frooti
- SuperShe
🏆 Awards and Reviews: The agency has a press-recognized body of work, featured in publications like It’s Nice That and Creative Boom.
✅ Why Choose Them
- They have a distinctive and highly expressive style, best for re-energizing a brand and establishing it to new audiences.
- They offer deep expertise in motion and photography for launches beyond static identity.
- They’re a good fit for brands looking to generate cultural relevance and excitement as part of the refresh.
📁 Portfolio: Check out their full portfolio.
9. Gander
Gander is a brand studio with a knack for packaging-led identities that perform strongly across digital and retail. For their brand refresh services, they retain the recognizable elements and re-stage the system. They focus on type, color, illustration, and photo direction for stronger shelf and scroll impact. They take good ideas and make them better using smart brand storytelling and creative touches.
🔗 Website: https://takeagander.com/
📍 Location: Brooklyn, NY
💼 Key Services
- Strategy and research for brand relevance
- Positioning and archetype work
- Identity systems, namely verbal identity and packaging systems
- Web design
- Brand activation: retail, environmental, and social toolkits
💸 Pricing: Not publicly listed
⭐ Notable Clients:
- Graza
- Magic Spoon
- Yellowbird
- Gotham Greens
- Celebrate Brooklyn
🏆 Awards and Reviews: Given multiple awards from Fast Company and Dieline tied to client work (e.g., Smallhold and Yellowbird).
✅ Why Choose Them
- This brand refresh company brings strong photo and art direction to make new systems feel “real” from day one.
- Their clear, modern digital assets ensure the refreshed brand looks polished across websites and social media.
📁Portfolio: Check out their full portfolio.
10. Landor
With decades of experience in the creative industry, Landor tackles enterprise-grade brand transformations and refresh programs. They revitalize brand strategy, architecture, and identity through sonic or motion and experience. If your refresh has many stakeholders or markets, they’re built for it. Landor’s 1,300 specialists across 30 locations use data and insights to deliver work that connects with audiences worldwide.
🔗 Website: https://landor.com/en/
📍 Location: Major hubs in London, New York, San Francisco, and Shanghai
💼 Key Services
- Brand strategy, portfolio, and positioning
- Identity systems (visual, verbal, sonic, and motion)
- Experience design, activation, and governance
💸 Pricing: Not publicly listed
⭐ Notable Clients
- bp
- Walmart
- New York Golf Club
- Kellogg’s
- Orchestre de Chambre de Paris
🏆 Awards and Reviews: Landor’s branding and design work has received recognition, winning awards from the Red Dot Design Award and Transform MEA Awards.
✅ Why Choose Them
- This brand refresh agency is best for multi-market refreshes where governance and change management matter.
- Their expertise includes motion and sonic systems for modern brand expression.
- They provide a clear pathway from strategy to activation, including support for internal adoption.
📁 Portfolio: Check out their full portfolio here.
Our Criteria for Choosing Brand Refresh Agencies
Here’s how we judged each brand refresh agency on this list—kept simple, practical, and tied to outcomes:
- Strategy to system to activation. We looked for teams that move from positioning and brand messaging to a usable design system (logos, type, color, components, and templates) and then apply it to relevant brand identity design elements like website, product UI, decks, emails, and social platforms.
- Digital performance awareness. A refresh should feel modern, not just look modern. We favored agencies that pay attention to Core Web Vitals so visuals don’t slow your site.
- Proof in the work. We looked for public case studies with before-and-after context or measurable changes.
- Process clarity and resourcing. This includes clean hand-offs, documented guidelines, versioned assets, and project management your team can actually use.
- Budget realism. We aligned recommendations for brand refresh services with current market trends and analyzed prices where available according to typical costs of similar branding projects.
Ready to Breathe New Life into Your Brand? Let Our Team Help
If you need brand refresh services that move fast and slot neatly into your workflow, Duck.Design is built for it.
✅How we work: We operate on a flat monthly subscription with unlimited requests and unlimited revisions. You can cancel anytime, and higher tiers offer same-day delivery for smaller tasks, which comes in handy when a stakeholder wants changes yesterday.
✅What you get: A senior-led pod that can refine positioning and messaging with brand analysis, update your visual identity, and then apply the system to homepages, pricing, sales collateral, and product UI so the refresh actually ships.
✅What the pricing is like:
- Graphic Design: $1,199 per month
- Graphic and Brand Design + UX/UI + Motion: $1,899 per month
- No-code development (Webflow/WordPress/Wix/Framer): $1,999 per month
Explore our brand identity design services and see how we build or refresh identity systems grounded in real customer and market input.
