Top Ecommerce Landing Page Examples + Useful Design Tips

Building a powerful eCommerce landing page plays a key role for online store owners who want to drive sales and create strong brand loyalty.

But what makes landing pages so important? In short, they serve as a focused entry point for visitors, pointing them to a particular action—like buying a product, joining an email list, or grabbing a limited-time festive deal.

When you design and optimize them well, eCommerce landing pages can boost your chances of turning casual shoppers into repeat customers.

If you run an eCommerce store, you might ask yourself: How does a high-converting landing page look? How can I capture my audience’s attention better?

No need to worry; we’re here to help.

In this article, we’ll check out some top-notch eCommerce landing page examples that look awesome and boost conversions. We’ll also give you some hands-on design tips you can use right now to make your current landing pages even better.

Why Ecommerce Landing Pages Matter for Conversions

Ecommerce landing pages do more than just look good for your online store; they play a key role in boosting conversions and getting the most out of your marketing campaigns.

First Impressions Count

When potential buyers click your social media ads or links in emails, they end up on your landing page. This gives them their first look at your brand, and we all know how much first impressions matter!

Studies show that users make up their minds about a website in 50 milliseconds. An eCommerce landing page with a good design can immediately grab attention and convince visitors to look around more or take action—like buying a product or joining a mailing list.

Focused Action

A landing page is different from a homepage. Your homepage might have lots of info and links, but landing pages zero in on one thing. They have a clear aim: to turn visitors into customers. 

Every element is designed to steer users toward that particular action. By getting rid of distractions, you can boost the chances of conversion significantly.

Tailored Messaging

Such a landing pages let you customize your message for specific campaigns or promotions. If you’re holding a seasonal sale or introducing a new product, your landing page can showcase that offer. 

A study by Epsilon found that 9 out of 10 online shoppers appreciate personalization in business. Plus, 80% of online shoppers favor buying from companies that provide personalized experiences. 

Improving SEO and Traffic

Landing pages can also boost your SEO rankings. By fine-tuning these pages with relevant keywords, a simple URL, and top-notch content, you can climb higher in search engine rankings and draw more organic traffic.

Building Trust

A good eCommerce landing page design includes features that help customers trust the business. This might involve showing social proof, like what other buyers say or think about the product. It can also mean adding trust badges to make visitors feel safe about their transactions and card details. All of this increases user trust in the company through sales landing page design elements.

According to Brightlocal, 49% of consumers said that they trust online reviews as much as they trust a recommendation from a friend or a family member. When customers feel confident in their decision to engage with your brand, they are more likely to convert.

Read Also: Top Leading eCommerce Website Design Agencies to Elevate Your Online Store

Key Elements of Effective Ecommerce Landing Pages

To build high-converting landing pages, you need to focus on crucial elements that connect with your target customers and motivate them to take the desired action.

Let’s explore the vital components that determine whether your landing page succeeds or fails:

Engaging Hero Image

A captivating hero image immediately captures your attention on your landing page and sets the tone for the customer journey. Choose visuals that showcase your offerings and trigger positive emotional connections.

Airbnb effectively uses stunning images of properties to entice users, making them imagine their next vacation right from the start.

Clear Unique Selling Proposition (USP)

Your value proposition shows what makes your brand special and convinces visitors to pick your product. Focus on highlighting unique product benefits or exceptional customer service standards.

For instance, Dollar Shave Club highlights its USP by emphasizing affordable, high-quality razors delivered directly to your door, making it clear why customers should buy from them.

Persuasive Copywriting

Your landing page text should be value-focused, address specific customer challenges, and tell them how your product/service can help them tackle the challenge.

For example, Warby Parker uses clear and relatable language to explain how their glasses can improve vision while also being stylish and affordable.

Dynamic Call-to-Action (CTA)

Your CTA should stand out and compel visitors to take action. Use contrasting colors and actionable language like “Shop Now” or “Get Started.”

Thrive Market effectively uses CTAs like “Start Saving” on their landing pages to encourage sign-ups for their membership program.

Intuitive Forms

Forms are an excellent way to capture leads. If your landing page includes forms (for lead generation or inquiries), ensure they are simple and user-friendly. 

Avoid overwhelming visitors with too many fields; ask for only essential information. Brands like Mailchimp use straightforward forms that make signing up quick and easy.

Risk Reassurance

Guarantees, extended warranties, and free trials are a great way to lock in first-time buyers. Since they are not aware of your product quality or after-sale service, they will be skeptical before they buy.

For example, Zalando offers a 100-day return policy and free returns on orders. This is particularly helpful for first-time buyers who may be unsure about Zolando’s fabric quality or fitting.

Mobile Optimization

Nowadays, most of your online traffic will come from mobile devices, so it is essential that you create a mobile-friendly landing page. Ensuring that all the elements are accessible on smaller screens leads to a user-centered design.

Brands like The Souled Store have responsive designs that adapt seamlessly to various devices.

Read Also: Tips for High-Converting Landing Page Design

Captivating Ecommerce Landing Page Examples

A landing page is the first step in a conversion funnel and must be given utmost importance. You can either use a landing page builder like Hubspot or Spectra to create your landing pages or use landing page design services like Duck Design to create one for you.

Here, we have compiled some of the best landing page designs that have seen a humungous uplift in conversions with landing page optimization.

Get inspired from the best.

Larq Captures Attention with Images and Copywriting

In eCommerce design, images play a vital role in capturing customer’s attention. Larq uses high-quality, vibrant images of their bottles to show customers what they will be getting, but they do not stop at that.

The customer can choose between two varieties and also choose a replacement plan for filters (great order bump, isn’t it?). Along with that, the CTA button is perfectly placed, and the contrasting color makes it pop up. That’s how brand design should be done.

Hamama Offers Variety in the Simplest Way Possible

Microgreens are known as superfoods, and a lot of people want to grow them in their backyard. However, not a lot of people want to invest in a growing setup or simply don’t know where to start.

Hamama offers beginner-friendly microgreens starter kits that customers can use to start growing microgreens in minutes. Their landing page allows customers to choose a seed variety and switch quantity even before the first scroll.

As you scroll down, you can see the benefits of growing microgreens, how easy it is to grow them, and even an embedded 2-minute video that shows how to grow microgreens for first-time growers. They top it all off with the frequently asked questions. It is one of the best information-focused eCommerce landing page examples. 

Thrive Market Personalizes the Shopping Experience with a Quiz Funnel

User engagement is an important factor that affects a consumer’s purchase decision, and a quiz funnel is a great way to engage your customers. If you don’t know how to implement a quiz funnel, watch how Thrive Market does it.

Thrive Market is an online grocery store that delivers organic and non-GMO groceries to your doorstep. However, to do this, they need information like how often do you shop, what items do you buy.

They collect this information with a pop-up quiz box, and based on your choices, they form a delivery schedule for you. This way, you can provide a personalized experience to your customers.

SmoothieBox Allows You to Create Your Own Box

SmoothieBox delivers healthy smoothy ingredients to your doorstep. When you land on their eCommerce landing page, you see a dark CTA button with the text “Choose Your Smoothies.”

When you click the CTA button, you are taken to the selection page, where you can choose which smoothies you want, how often you want them, and any add-ons you need. After all, an interactive interface is one of the basic principles of marketing design.

If you scroll down the landing page, you will see that SmoothieBox has explained in three simple steps how their service works – you choose, we deliver, and you enjoy. The customer reviews, and star ratings at the end add credibility to the product. 

Gillette Targets a Specific Set of Audience with the SkinGuard Kit

Gillette is a well-known shaving brand, but what makes it a great company is how they target a specific subset of their current customers. With the SkinGuard Essentials Bundle, they are targeting men with sensitive skin.

As you scroll down this eCommerce landing page, you can see that the copy is specifically written for men with sensitive skin. It highlights the features of each of the products in the bundle, how to use them, and customer reviews to establish credibility. 

The reviews are not only for boosting conversions and adding credibility to the product; they ensure that the men who are feeling insecure about their sensitive skin are not alone in the situation. 

GoPro Highlights Only One Offer to Drive Conversions

According to Wishpond, landing pages with only one offer convert 2.5 times better than landing pages with more than one offer. GoPro is taking advantage of the current Black Friday and Cyber Monday celebrations and highlighting their “15% OFF” offer on their website.

As you scroll down the landing page, you can see the page is systematically structured with a lot of vibrant sections and a lot of white space around it to make it easy on the eyes.  

In the end, GoPro pitches some of its accessories like mounts, mods, and protection to go with the camera. A lot of product images show the GoPro camera in use, and this creates a relatable connection in the mind of the buyer.

Rawsome Shows How to Use Custom Web Design for Better User Experience

Parallax scrolling adds a lot of depth to your website design. Rawsome’s landing page implements this effect to create a colorful UI for website visitors. As you scroll down, the color-coordinated panels combine to create a great customer experience.

As you scroll down, you will find a combination of videos and images that give more information about the product and its consumption for customers who are still deciding whether to make a purchase.  

Creating such complex websites can be complex, so you can hire a custom web design company like Duck Design to create similar websites.

Home Chef Builds Credibility with Ratings and Testimonials

Home Chef displays the total meals it has delivered, along with testimonials and star ratings, on their landing page. And because 320 million is a huge number, this builds trust instantly and influences the purchase decision.

The landing page also creates an interactive UX by offering visitors a 4-question quiz to understand your preferences and deliver the best meals to your doorstep.

Read Also: Best Ecommerce UI/UX Design Agencies for Higher Conversion Rates

Home Chef also encourages its users to post pictures of their meals and tag them with #realhomechef. This creates a strong company-customer connection and also gives Home Chef free marketing on social media.

Meowbox Targets Top of the Funnel (TOFU) Audience

Not all the customers that land on your landing page want to buy the product for themselves. Meowbox understands this.

This is one of the few eCommerce landing page examples successfully targeting the top-of-the-funnel audience. If you want to buy a subscription for your pet cat, buy a subscription or gift a meowbox to your friend who has a cat. 

The section at the end, where customers share photos of their cats with the meowbox, creates an instant connection and lets the new buyers hit that buy now button instantly.

Badgley Mischka Uses Videos to Capture Audience Attention

Using videos on your landing page allows you to demonstrate your product and how to use it best. Videos are also much better at capturing the audience’s attention than images. 

Badgley Mischka shows a video of models in bridal gowns that perfectly captures the attention of any new bride-to-be – their target audience.

They also encourage the buyers to post an image wearing the bridal gown with the hashtag #BADGLEYMISCHKABRIDE to get featured on their website.

Best Practices for Designing Ecommerce Landing Pages

Picture yourself browsing your most-visited online shop. What grabs your attention?

Maybe it’s the eye-catching imagery, the persuasive product descriptions, or the irresistible deals? These components must work together to create a seamless and memorable shopping journey for your buyers.

Here are some of the best practices to follow when crafting high-converting eCommerce landing pages that connect with your customers and motivate them to make a purchase. You should explore common website design tips specifically for the eCommerce industry.

Ensure Design Consistency with Brand Identity

Make sure your page consistently showcases your brand’s unique style. Incorporate your signature colors, typography, and visual elements seamlessly across the entire page.

For instance, Nike masterfully uses its signature black-and-white color scheme and bold typography to create a cohesive look that resonates with its audience. Consistency helps reinforce brand recognition and builds trust with visitors.

Using the Right Fonts in Design

Font choice can significantly impact readability and user experience. Opt for clean, easy-to-read fonts for business that align with your brand’s personality.

For instance, Everlane, known for its minimalistic design, uses simple sans-serif fonts that enhance clarity and maintain a modern feel. Ensure that your font sizes are appropriate for different devices to improve accessibility.

Headlines that Captivate and Engage

Your headline is the first thing visitors see, so make it count! It should be clear, compelling, and directly related to the offer on the landing page.

Casper, the mattress company, uses engaging headlines like “The One for every body. And everybody,” which immediately communicates value and piques interest. A strong headline can set the tone for the entire page.

High Focus on the Key Offer

Highlighting your key offer is essential to capturing attention. Use bold visuals and concise copy to emphasize what makes your product or service special.

For example, Blue Apron effectively showcases its meal kit offerings with vibrant images and clear descriptions of the benefits, making it easy for visitors to understand what they’ll gain by signing up.

Use High-Quality Images and Videos

Visual content plays a vital role in eCommerce landing pages. High-quality images or videos can significantly enhance engagement and conversion rates.

Brands like Apple utilize stunning product photography and sleek videos to showcase their products in action, allowing potential customers to visualize their purchases effectively. Ensure that images are relevant and support your messaging without overcrowding the page.

Provide Clear Product Details

Clarity is key when it comes to product information. Provide essential details such as features, benefits, pricing, and any unique selling points in a straightforward manner.

Zappos excels at this by offering detailed descriptions along with customer reviews on their landing pages, helping shoppers make informed decisions.

Showcase Social Proof

Incorporating social proof—like customer testimonials or reviews—can significantly boost credibility and encourage conversions.

Allbirds, a footwear brand, prominently features user-generated content and reviews on its landing pages, showcasing real customers using their products.

Enable Easy Navigation

A well-structured landing page should minimize distractions and guide users toward the desired action without confusion. Avoid cluttering the page with unnecessary links or navigation options.

For instance, Shopify creates focused landing pages that lead visitors directly to specific offers or products without overwhelming them with choices.

Ensure Fast Loading Speed

Page loading speed is critical. Slow-loading pages can lead to high bounce rates.

Brands like Amazon prioritize speed by optimizing images and reducing unnecessary elements on their landing pages, ensuring a smooth shopping experience.

Add Trust Badges and Guarantees

Including trust badges (like SSL certificates) or money-back guarantees can alleviate concerns about security and reliability.

Amazon effectively uses trust signals on its landing pages to assure customers of safe transactions and satisfaction guarantees, which can be pivotal in encouraging conversions.

Provide Multiple Payment Options

Offering various payment methods can cater to different customer preferences and increase conversion rates. 

Astra, the most popular WordPress theme, provides multiple payment options—credit cards, debit cards, and PayPal, making it easier for customers to complete their purchases without hassle.

Position Calls to Action (CTAs) Effectively

Your CTA should stand out clearly on the page and guide users toward taking action. Use contrasting colors for your buttons and place them strategically above the fold where they are easily visible.

For example, Airbnb uses bright “Reserve” buttons that draw attention immediately while maintaining a clean layout.

Enhance Your Ecommerce Conversions Through Landing Pages by Duck Design

Now that you know all the crucial elements in an eCommerce landing page design, what’s stopping you from optimizing yours?

However, many of you do not have the time or expertise to design an eCommerce landing page from scratch. Or, you might already have one but are struggling with conversions.

Do not worry because Duck Design has got your back!

Our team of vetted experts helps you design landing pages that are engaging and make selling buttery smooth. You can give us your existing design or let us create one from scratch for your online store.

With our landing page design process, we will provide custom-tailored designs with an engaging user interface perfectly optimized for mobile use.